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The Dream That Died - The Rise and Fall of ITVThe Dream That Died - The Rise and Fall of ITV

Raymond Fitzwalter

  • Business
  • The Real World

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Why I wrote this book


A unique insider account of the rise and fall of ITV, as seen through the fate of Granada Television, and the ripple effect on the standard of broadcasting we see on our screens today. The unfolding of the story of 25 years, in which “The best broadcasting system in the world” was turned into “Ignorance and self-interest, the idiocy and feeble mindedness that is 21st century ITV”.

A book based on more than 90 exclusive interviews with key players who had their hands on the money, and the power, behind commercial television, but who saw politicians, businessmen and broadcasters convert high quality public service broadcasting into a ratings driven commercial wasteland, undermining the BBC and Channel 4.

Accompanied by a collection of original photographs, The Dream That Died is essential reading for anyone involved in, or learning about, the broadcasting industry.

Reviews "A fascinating, intriguing and in some ways horrifying account of what was going on at Granada through the 80s, 90s and close to the present. Not so much behind-the-scenes as within the corridors of power.... the stories of the avarice and callousness of Robinson, Allen and co make chilling reading. I was there, but didn't know the half of it. The book goes a long way to explain the complete sorry, downmarket mess that ITV has become."

About the Author

Raymond Fitzwalter

Raymond Fitzwalter was born in Lancashire and read economics at the London School of Economics. He was deputy news editor on the Bradford Telegraph and Argus where he wrote the first articles on the Poulson Affair in 1970. In 1969 he was Young Journalist of the Year and Commonwealth Press Union Scholar to Pakistan.

In 1970 he joined Granada Television’s World in Action, becoming editor in 1976, a post he held for 11 years becoming executive producer in 1987. He was head of current affairs 1987-93 supervising such programmes as What the Papers Say, single and series documentaries and drama documentaries.

He has been awarded two BAFTAs, one citing “an outstanding creative contribution to television”, and is a Fellow of the Royal Television Society. From 1993 to 2003 he ran an independent production company and is currently a visiting professor at the International Media Centre, Salford University

Book info

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296 pages


Raymond Fitzwalter



Publication date

6th May 2008